TABLE OF CONTENTS |
| Cover Sheet..........................................................................................................1 |
| Table of Contents..................................................................................................2 |
| Confidentiality Statement.....................................................................................3 |
| Executive Summary..............................................................................................4 |
| Business Description, Current Position and Future Outlook.............................4 |
| Management and Ownership............................................................................5 |
| Uniqueness and Differentiation of The Service ................................................6 |
| Funds Required and Usage..............................................................................7 |
| Financial Summary (Most Likely, Optimistic and Pessimistic Cases)...............8 |
| Objectives and Goals & Strategies for Achieving Them........................................9 |
| Business Description, Status, and Outlook...........................................................10 |
| Management and Ownership...............................................................................11 |
Organizational Chart ...........................................................................................12 |
| Market Analysis: |
| Market Overview, Size and Segment and Share............................................13 |
| Customer Profile.............................................................................................14 |
| Competition....................................................................................................15 |
| Risk Analysis........................................................................................................16 |
| Marketing Strategies: |
| Pricing and Value...........................................................................................17 |
| Selling Tactics, Advertising and Promotion....................................................18 |
| Public Relations..............................................................................................19 |
| Financial Plans: |
| Assumptions, Definitions, and Notes................................................................20 |
| Five Year Financial Summary.........................................................................21 |
| Data Sheet......................................................................................................22 |
| Data Chart.......................................................................................................23 |
| Balance Sheet ....(5 years)..............................................................................24 |
| Asset Chart......................................................................................................25 |
| Income Statement (5 years).............................................................................26 |
| Income Chart...................................................................................................27 |
| Monthly Budget for 1997..................................................................................28 |
| Monthly Budget for 1998..................................................................................29 |
| Monthly Budget for 1999..................................................................................30 |
| Cash Flow Statement for all Five years...........................................................31 |
| Common Size Financial Statements...............................................................32 |
| Ratio Comparison............................................................................................33 |
| Ratio Analysis..................................................................................................34 |
| Z-Score Bankruptcy Predictor..........................................................................35 |
| Loan Covenant comparisons...........................................................................36 |
| Rates of Return Calculations............................................................................37 |
| Graphical Analysis.................................................................................................38 |
| Conclusions and Summary....................................................................................39 |
